Ground Up 037



How to make it as a rapper & an
important lesson on taking ownership.


Asher Roth is a rapper. He first got started in the music industry with his 2009 debut album Asleep in the Bread Aisle & his platinum single “I Love College”.

But this podcast episode isn’t as much about those days as it is about his decision to unplug & start over.

"When I realize this world isn't for me I had to unplug. And then I had to learn about publishing, mechanicals, royalties & how people get paid."

We discuss the process of taking ownership of your content & creating music for yourself, the difference between making an album in your closet vs the big industry studios (& where his best tracks have come from). We also talk simplicity, making change & the influence social media has on our lives.


Listen on SoundCloud



iTunes  -  YouTube  -  Google Play  -  SoundCloud  -  Spotify