Master YouTube
Learn how to make better YouTube videos and get more views
Your roadmap to launching your channel, making great videos, and getting your first 10,000 subscribers.
The YouTube course that helped your favorite creator get started.
“Matt’s course is an incredible value. It’s one of the best investments I’ve made for my channel.”
–Tim Koa, 201K subscribers
“My first video after taking Master YouTube I felt super organized for once and not all over the place.”
–Life of Riza, 742K subscribers
“I’ve taken a lot of YouTube courses and this is the only one that takes you through the entire journey.”
–Anita Bokepalli, 595K subscribers
“I can honestly say that the Master YouTube course has been absolutely life-changing for me.”
–Laura Try, 164K subscribers
There’s no better time to start a YouTube channel than right now
The landscape has changed and anyone can create their own platform to share meaningful content with the world.
But chances are,
You already know this.You’ve spent months (maybe even years) watching your favorite creators from the sidelines. And you’ve started to hear a voice inside saying:
Maybe I can share my experiences to help someone else.
Maybe I can build an engaged community of inspiring people.
Maybe I can make a living from a creative career that fulfills me.
But every time you even think about starting a YouTube channel (or working on your existing one) you end up overwhelmed and stuck.
You want to make great videos and get more views but you have no idea what step to take first.
You’re struggling to figure out the lighting, how to edit your videos, record crystal clear audio, and more.
You know making quality videos takes time. But no matter how hard you try nothing comes out how you imagine it in your head.
And there’s no way you’re publishing a less than perfect video (just thinking of the comments makes your palms sweat).
Then there’s the content itself–
BECAUSE EVEN WITH BETTER GEAR & SKILLS, YOU STILL DON’T KNOW HOW TO CREATE AN ORIGINAL, ENGAGING VIDEO.You want to create content in a style your subscribers will know is 100% yours… But that’s really freakin hard to do when every idea you have feels like a copy of someone else’s video.
Even if you did want to add your own perspective, you still have no clue how to package up your information in a compelling way…
Or how to tell a story that’ll keep viewers watching to the very end.
YOU’RE SPENDING HOURS:
Figuring out where the heck to start
Writing, editing, and re-writing the script
Stressing about whether you sound like a robot
OR RESHOOTING 57 TAKES OF YOU SAYING:
No matter how many tutorials you watch or blog posts you read, it never seems to make a difference
You’re surfing YouTube videos like it’s an Olympic sport, trying to piece together all the conflicting information
Yet you don’t feel any closer to knowing where to start or how to improve without feeling overwhelmed.
You can’t seem to get your videos in front of your dream audience (or anyone, really), and you wonder if you should just call it quits on this dream.
Sound familiar?Believe it or not, this is exactly how my own YouTube journey started nearly a decade ago…
Hi there,
my name is Matt D’Avella
I’M A FULL-TIME YOUTUBER, EMMY-NOMINATED NETFLIX DIRECTOR, & GUY WHO WEARS THE SAME T-SHIRT EVERY DAY (I know, weird flex)
WHEN I STARTED MY CHANNEL IN 2017, I HAD NO CLUE WHAT I WAS DOING. Even though I’d been a filmmaker for 8 years, I knew nothing about what it takes to build a successful channel.I set what felt like an impossible goal of reaching 15k subscribers. But I had no clear plan how I was going to do that.
Every time I uploaded a video,
I felt like I was posting into a void.
I’d spend hours at the drawing board filming and editing videos, only to get single-digit views. Occasionally, I’d be rewarded with a tiny spike in my subscriber count. But it was quickly followed by a long, long period of stagnated growth.
My ‘strategy’ at the time was to throw a bunch of 💩 at the wall. I was desperately trying to find the tiny sweet spot between what I enjoyed making and what other people wanted to watch.
I experimented with vlogging, podcasts, and riffing off the top of my head (that didn’t go so well).
In between filming and editing, I compared myself to my favorite creators and I’d think to myself: I’m never going to be that good.
I questioned if I was crazy for thinking I could stop ‘working’ and create my own original videos for a living.
But as I continued to persist with the journey, experimented with new ideas, and focused on telling compelling stories, slowly but surely, I began to see progress.
In 2018, I grew to 50k subscribers within the span of 2 months – a milestone that finally gave me the confidence to go “all-in” on YouTube.
And in a few years, I managed to build a community of over 3.9 million subscribers; collab with my favorite creators like Peter McKinnon, Colin & Samir, Yes Theory; and most importantly – create a life where I get to make original videos I care about.
By now you’re probably wondering what I did to get to this point
Don’t worry, we’ll get to that. But first, here’s what I didn’t do…
I didn’t obsess over writing clickbait titles, try to recreate viral videos, or attempt to hack the algorithm.
Because while those tactics may give you a temporary bump in views, it’s not enough to create a sustainable channel (or make you feel good on the inside).
a successful channel is one that goes far beyond your subscriber count or revenue.It’s one where you get to:Create meaningful content you’re proud of
Express your voice & share your story
Connect with inspiring people & add value to their lives
Leave behind a job that doesn’t fulfill you & take the leap to the creative career you’ve always dreamed of.
Make no mistake, the path to achieving this can be crazy challenging… at least if you go at it alone.
But, if you’ve ever wished for a guide to show you the way – look no further than…
(drum roll please)
Master
YouTube
Your roadmap to creating a successful YouTube channel with integrity
Launch your channel
Learn how to make better videos
Get your first 10,000 subscribers
What creators are saying about Master YouTube…
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“It it very, very detailed as to exactly how Matt makes videos. I’ve been through several YouTube courses– and let me tell you he over-delivers. I wish this was something I had when I started my channel.”
–Thien Le Minh
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“I learned so much about how to make better thumbnails. I used to just take a screenshot from my video, but now I know what it takes to make thumbnails that stand out and get clicked on.“
–Rania Chrami
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“The MYT community is such a great resource! I shared a photograph of my filming setup and the suggestions I got helped me improve my video quality 10 fold.”
–Gina Lucia
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“It taught me so much about YouTube and how to create videos that don't make you cringe when you watch them. The lessons in the course helped me hit 1k subscribers!”
–Pantelimon Harti
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“After taking Master YouTube my channel has grown and I got monetized, but none of that matters as much as the fact that I now feel confident and excited about every video I make.”
–Elisha Ann
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“The course has everything you need to start and grow a YouTube channel. In addition, it was very interesting and useful to see the workflow of a popular YouTuber.”
–Aleksandr Lashkov
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“I loved Matt's course! It's a simple approach to making YouTube videos that’s approachable to anyone just starting, but also helps those who have a channel, and need to improve their creation process.”
–Paul Dittus
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“This course has helped me improve on all levels of content creation! The bite-sized lessons are perfect for learnings that can be immediately put into practice.”
–Wojtek Plichta
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“I loved the lessons on becoming a better storyteller. Applying those principles, have helped me to create more engaging videos that I’m proud of watching.”
–Yash Bhika
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"I bought Matt's course when I had less than 100 subscribers and now I just crossed over 100K. I couldn't have asked for a better guide for making YouTube videos!"
–Reysu
I created Master YouTube to help you lay the foundation for a YouTube channel that’s unique to you.
No “Secret Formulas”You won’t find any clickbait tactics or gimmicks that don’t actually teach you how to make good videos.
Instead, you’ll get an inside look into how I operate my channel, my decision-making process when I create a video, and everything I wish I’d known as a brand new creator.
By the end you’ll be able to:
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*FINALLY* START YOUR YOUTUBE CHANNEL
Let’s tick this off your list of goals once and for all! You’ll know exactly where to start, what to name your channel, and how to breeze through the entire set-up process without the overwhelm.
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CREATE ORIGINAL & ENGAGING CONTENT
No more feeling like the rip-off version of your favorite creator. You’ll have developed a solid content strategy so you’ll always know what key topics to make videos about. Plus how to tell compelling stories that’ll hook viewers in from start to finish (and get them to subscribe).
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FILM HIGH QUALITY VIDEOS
Don’t let your (lack of) equipment hold you back. You’ll learn the basics of filming yourself on camera, the essential tools you need in your kit, and a solid workflow to take you from idea all the way to a crisp, engaging video.
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GROW YOUR AUDIENCE WITHOUT CLICKBAIT
It’s time to put your videos in front of the right audience! You’ll know the process to crafting compelling titles & thumbnails without resorting to clickbait tactics. And how to move through the 4 stages of growth all the way to monetization.
Did someone say sneak peek?
HERE’S WHAT YOU GET THE MINUTE YOU JOIN MASTER YOUTUBE:
A step-by-step walkthrough of how to set-up your channel without the overwhelm (and how to protect it from getting hacked)
How to develop an original content strategy for your channel, including what topics to explore, who your target audience is, and how to identify your unique style of videos
The essential gear & tools you need (even if you’re starting with your phone and $25 in your pocket)
My tips to filming on budget – hint: you can find handy substitutes for your gear using common household items
Stage 1:Launch your channel
Before starting this journey, you need a final destination in mind. And no trip is complete without a solid plan, a few good friends, and snacks (lots & lots of snacks).
How the algorithm works and what you need to focus on to beat it
The 4 things that the best titles have in common, including how to write effective titles without clickbait
What will make your thumbnail stand out in a sea of other options (sometimes the smallest changes can get you amazing results)
The 3 stages of audience growth and what to do to advance from one stage to the next
How to monetize your channel with intention and in a way that feels good for you
Stage 2:Grow your channel without clickbait
Let’s get this show on the road! It’s time to pack your bags, fuel up your car, and get started. In this stage we learn how to get views without resorting to cheap tricks and tactics.
Get my 4-part brainstorm system for coming up with dozens of a ideas in one short round of ideation.
My simple video workflow that includes every step I take to write, film, and edit my videos– never waste time stressing about where to start
A guided walkthrough of how to turn an idea into an outline or word-for-word script
Get two frameworks for coming up with original ideas that align with your values and niche
Stage 3:Plan and write better videos
The best way to become a successful YouTuber is to come up with original ideas and create an effective plan to put them into action. This stage will show you how.
How to film yourself on camera (a surprisingly difficult skill)
My best tips on picking a location, framing your shot, and talking to camera
How to feel more natural on camera (and less like a robot 🤖)
How to shoot B-Roll like a pro and make your videos stand out from others on YouTube
A step-by-step walkthrough of how to shoot better and more original thumbnails.
Stage 4:Film better videos (on any budget)
Want to bring more people along for the ride? This stage will teach you how to improve your filming techniques, helping you create visually captivating videos that engage your audience, and build a loyal community.
Stage 5:Edit better videos (much faster)
My 4 rules for effective editing to keep viewers engaged from start to finish
Learn a process for how to edit your videos 2x faster
Get a technical walkthrough of how I edit my thumbnails from start to finish
I share my LUT I use for YouTube videos to get the orange & teal look (as well as my LUT that give my thumbnails their unique look)
You started this journey to make a positive impact on people’s lives. So let’s get more eyes on your videos by editing a killer video. In this stage, you'll learn essential editing techniques and how to optimize your video’s performance.
The MYT
Workbook
INCLUDED INSIDE
You didn’t think this course was just theory, did you? I’ve created a guided workbook filled to the brim with practical exercises, prompts, and steps to make sure you implement everything you’re learning to your own channel. It’s specially designed to take all the jumbled up thoughts in your head and transform them into tangible ideas for your channel.
Plus get access to the MYT Creator Community
Join a community of 6.4K+ like-minded creators who prioritize making great videos over chasing growth hacks. Get feedback on your videos, gut-check your thumbnails, or celebrate hitting your first 1,000 subscribers with people who understand why that's such a big deal.
Ready to Master YouTube?
JOIN THE WAITLIST TO GET IN LINE FOR THE NEXT COHORT...Christina Mychas
“Through this course I was able to build my foundation for storytelling, learn what goes into great video structure, and how to get clear on the values of my channel. I still continue to revisit all the principles I’ve learned through Master YouTube today.”
–Kariza Santos, 742K subscribers
Valentin Farkasch
Anita Bokepalli
Niko Montague
Dave Major
Miraj Patel
Simie Iriarte
Harry Uden
WHAT MAKES THIS DIFFERENT FROM THE 5,267 other YOUTUBE COURSES OUT THERE?OTHER YOUTUBE COURSES 😔Give you the “25 Never Before Seen In Your Life” swipe files and formulas to create ‘viral-worthy’ clickbait titles.
Assumes you already have the latest high-tech gear and equipment.
Are painfully basic and only talk about theory.
Applies to only one type of channel or one type of niche.
Master YouTube 😃
Walks you through the brainstorming & decision-making process behind my top performing titles so you know how to apply it to your channel in a way that feels right for you.
Goes through what gear you actually need to invest in, and what can wait till later. You’ll get an inside look into my kit, and I’ll show you how simple household tools can be a great substitute for certain equipment.
Guides you through the practical steps of creating an effective content strategy, brainstorming original ideas, how to edit compelling thumbnails, and so much more. You’ll also see my workflow for getting an idea out of my head and onto your screen.
The goal here is not to teach you to recreate a channel exactly like mine. It’s to show you how to create original content that’s meaningful to you and in your own style, whether that’s a lifestyle vlog, a gaming channel, or a documentary series.
Master
YouTube
IS A PERFECT FIT FOR YOU IF:
You’re tired of feeling like you’re copying other creators.
You want people to actually watch your videos (and hit your first 1,000 subscribers).
You’re on this journey to help people and make a positive impact– so you want to get your videos in front of the right people.
You’re overwhelmed and don’t know where to start.
You want to know how to turn even the most complex topics into a binge-worthy story.
You want someone to walk you through the all of the steps (including what to focus on & what to ignore).
You want to get an inside look into how top creators run their channels.
You’re into shortcuts & clickbait tactics.
You want to blindly recreate viral videos instead of learning how to make an engaging video.
You’ve mastered YouTube, grown your audience, and feel confident in your skills.
You’re only in this for the money or attention.
Master
YouTube
IS NOT PERFECT FIT FOR YOU IF:Still on
the fence?
I get it…a course about YouTube is nothing new.
Chances are, you’ve been let down by paid courses covering similar topics.
And investing in yourself is scary. Especially when there might be a part of you wondering:
“How do I know if this is going to work for me?”
So let’s talk about what “work” means to you.
Because, if by “work”, you mean reaching 10,000 subscribers overnight – then no, definitely not. (Well…unless you already have 9,999 subs).
But if it means you’ll have:
📹 Started your channel (if you haven’t already).
🎤 Discovered what makes your voice, style, and niche unique.
👷 A framework to brainstorm original ideas.
😎 An inner circle who’re there to support you through the highs & lows.
🤤 A way of telling stories that’ll keep viewers engaged to the last second.
⚡ A workflow to consistently transform an idea in your head to a high-quality video on the screen.
🏗️ Laid down the foundation that’s going to help you monetize your channel.
Then, yes. It’ll work.
And it’s all backed by
my 30 day guarantee
I can’t guarantee you’ll 10x your subscribers and earn a full-time income overnight after taking my course.
But I do guarantee that if you do the work, follow the steps, and commit to taking action, you’ll have all the tools you need and you’ll feel more confident about what your channel has to offer.
And if, within 30 days, you aren’t completely satisfied — I’ll give you all your money back.
Simply email me at: support@mattdavella.com and I’ll get it sorted out for you. No hard feelings, I promise.
Sign up for the
Master YouTube waitlist…
One last thing…
If you’re down here, you’re probably thinking about going back and piecing together all the glorious free content on YouTube.
My 100% honest take? There’s nothing wrong with the DIY route. Many of your favorite creators – myself included – have created successful YouTube careers through good old trial & error.
But I’m guessing that if you’re here, this approach has only gotten you so far. And it’s likely taking you hours to sift through hundreds videos just to find one useful piece of advice that’s relevant to you.
That’s why I created Master YouTube. It’s filled with the steps I took to go from 0 to 3 million subscribers. And it’s everything I wish I’d known as a brand new creator, all in one handy place.
And if you trust the process, and follow the steps, you’ll spend less time watching endless tutorials and more time intentionally moving towards –
🤝 Connecting and collaborating with creatives you find inspiring
👀 Attracting an engaged audience who will actually show up
💰 Monetizing your channel with intention and in a way that feels good
🦄 Feeling comfortable being your weird, wonderful self on camera
🕺 Making the leap from a 9-5 into a creative career working for yourself
And most importantly?
Making meaningful videos that you’re proud of.
This all starts by taking one small step.
FAQs
“Why should I pay for this when all the content is on YouTube for free?”
Excellent question! YouTube and Google have thousands of free resources to help you start a YouTube channel, so if you’re strapped for cash, it’s a great place to start!
With Master YouTube, you don’t have to sort through all the information on your own. It’s all the steps you need to start & grow, in the right order. So instead of spending your precious time consuming endless free videos, you can focus your attention on implementing the skills you’ll learn to your own channel. I’m also showing you a behind-the-scenes look at my decision making process when creating videos, my workflows, and how I operate my channel (all info you definitely can’t find for free).
“I don’t trust myself to complete the course. How can I guarantee I will action the lessons into practice?”
I know how important accountability is to creating a successful channel, which is why every student gets access to the Master YouTube Community. Inside, you’ll get to connect with other creators from all over the world who also need an accountability boost. If you’re ever stuck on a module, looking for encouragement, or need a potent shot of motivation to get shit done, just pop it in the group!
I’ve also created a workbook with practical prompts and steps to make sure you’re implementing everything you’re learning to your channel. And if you need help actually completing the workbook, you’ve got a bunch of other creators ready to help in the community.
“Do I really need this to be successful on YouTube?”
Real talk? No, you don’t need this. Plenty of your favorite creators have successfully grown their channels through trial & error – including me!
But if you’re looking to save time by learning from my mistakes, skip the overwhelm, and avoid being distracted by the shiny objects you’re bound to come across – then this is for you.
“Will this help me if I’ve already started my YouTube Journey?”
I spend a lesson walking through the basics of how to set up your channel, including the five most common questions I get from new creators. But if you’ve done this step (high-five), you can go ahead and skip this one. This course will still help you if you want to learn how to come up with original ideas, find your own style, refine your production workflow, and learn how to craft compelling thumbnails & titles.
But it probably isn’t for you if you’ve mastered the basics of YouTube, understand how to make great videos, and have successfully grown your channel to over 100,000 subs.
“How long is the course?”
Master YouTube is two courses in one, covering strategy and content creation. Between both courses there are 40 lessons that average about 7 minutes each. I’ve intentionally distilled each lessons down to the most important information so you can spend more time creating (and less time watching hours of unedited content).
“This sounds cool! But I don’t have time to commit to a course right now.”
No worries! I know life can get pretty chaotic, which is why I created this to be a go-at-your-own pace course. You can binge watch all the lessons on the first day, do 1 module a month, or take 3 months if you need! You’ll also have lifetime access to this course, so you can revisit it when you are ready to tackle the course in your own time.
“How do I know this is actually going to work for me?”
If you find you’re not feeling more confident about how to progress with YouTube or satisfied with the course, that’s where the 30 Day money back guarantee comes in. Email me here: support@mattdavella.com and I’ll give you your money back.
“Will this course teach me how to be a pro filmmaker?”
This course covers the basics of filming yourself: like how to frame your shot, setting up your A-Roll, adjusting your lighting, capturing killer B-Roll, and what to do with your hands. Advanced filmmaking is such a big lesson, it deserves its very own course. (…which I might get to one day 😉).
“What gear & tools do I need to make use of this course?”
The best camera isn’t just the one you have, it’s the one you master. You don’t need to blow money on fancy gadgets and gear to make the most out of this course. All you need is something to film with (like your smart phone), a computer for editing, and the courage to try new things.
“When will Master YouTube be open for enrollment again?”
Master YouTube only opens up for enrollment twice a year– so once the doors open you won’t see it again for another 6 months. I’m busy making videos and supporting my current students, and I don’t have the bandwidth to keep enrollment going 24/7. If starting a YouTube channel is a top priority this year and you’d like a few new friends and a roadmap to show you the way, now is the best time to hop in!